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Unlocking LinkedIn for employer branding

Ever wondered why some companies have no trouble attracting top talent while others struggle? 

It often comes down to one thing: a strong employer brand.

And guess what? LinkedIn can be your most powerful tool in making that happen.

Here are three examples of companies that make LinkedIn work for them:

Eurobank (Greece) in 2022 decided to go all-in on LinkedIn to revamp their employer brand. 
By sharing real stories from their employees and being transparent about their culture, they didn’t just boost engagement—they became the most engaging brand in financial industry.

Siemens (Germany) focused on innovation and sustainability. 
They showcased employee projects that aligned with these values, attracting candidates who were passionate about making a difference.

HubSpot (USA) turned LinkedIn into a thriving community. 
They encouraged employees to share their growth stories, creating a culture of transparency and trust that drew in top talent.

If you’re in HR and want to make your company stand out, LinkedIn isn’t just an option— it’s a must. 

Ready to transform your employer brand? It starts with a single post.

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