👉 Did you know that 52% (source: LinkedIn) of candidates first seek out the company’s website and social media to learn more about an employer?

👉 And that 75% (source: LinkedIn) of job seekers consider an employer’s brand before even applying for a job?

Your career website is your first chance to impress and attract top talent. It is more than just a list of job vacancies. It's a complete experience that represents your employer brand. It tells the story of your company's culture, values and mission. It's a platform where you can highlight your unique strengths as an employer and differentiate yourself from the competition.

Why your career website matters

Candidates first turn to online channels to learn about potential employers. Your career website is often their first impression of your company, influencing their decision to apply. It’s time to take a closer look at your career website.

Can a potential candidate get an idea of what your company culture is like? Do you give them a compelling reason to apply?

What makes a good career website?

Your career website should be:

• Visually Appealing: Use high-quality images and a clean design. Avoid using stock photo. Organize a photo-shoot and use your employees in your spaces.
• Easy to Navigate: Ensure an intuitive layout with easy access to information. Do not hide your Career Website in the navigation. Make it easy to find.
• Mobile-Friendly: Optimize for mobile devices, as 94% of job seekers use smartphones to research job openings (Recruit CRM).

But don’t stop there. Enhance your site with:

• Employee Testimonials: Share stories and videos from your team to showcase your culture.
• Company Highlights: Feature your benefits, perks, awards, and recognitions.

What are the key ingredients of a good career website?

A clear description of the company's values and culture: Candidates want to work for companies that match their values. The online careers tab should clearly present the company's values and culture so that candidates can assess whether they are aligned with what they are looking for.

Career opportunities: Candidates want to see what opportunities there are for progression and development within the company. The website should provide information on career opportunities and give an insight into the different roles, departments and present training and mentoring opportunities and possible career development programmes.

Benefits and rewards: An attractive benefits and rewards package can have a strong influence on a candidate's decision to join a particular company. The website should clearly present benefits such as flexible working, additional vacation days, health insurance, bonuses and other perks.

Employee testimonials: Employee opinion is extremely important in shaping an employer's image. The careers tab should include positive testimonials from employees about their experience and satisfaction with the company.

Selection process: Candidates are looking for information on the application process for vacancies. Provide detailed information on how to apply, what documents to submit, and what the interview process entails.

Easy application process: The website must provide a simple and intuitive application process for interested candidates. The steps to be taken to apply for a vacancy must be clearly indicated.

Take a step back and evaluate your career website

A career website is an opportunity for a company to attract the best talent and build its image as an attractive employer. With quality content, visual design, and easy navigation, you can engage candidates and encourage them to apply.

In this fast-changing world, where the battle for talent is only intensifying, it is crucial that companies realize the importance of a good employer brand.

Take a moment and look critically at your career website. Does it showcase your company in the right way? Does it attract the right people? If not, it's time for a change.