Sava Insurance's Career Website Overhaul

Sava Insurance is a leading insurance provider, recognized not only for its comprehensive services but also as an employer of choice.

The company sought to enhance its digital presence to better attract and engage potential candidates, emphasizing its strong commitment to employee growth, an inclusive culture, and opportunities for career development.

Challenge

Sava Insurance wanted to revamp its online presence, particularly its careers page, to better communicate its employer brand. The primary objectives were:

• Enhanced Accessibility and Navigation: Ensure that job seekers can easily find and explore career opportunities.
• Showcase Employer Value Proposition: Highlight what makes Sava Insurance a great place to work, including its commitment to professional growth, flexibility, and inclusivity.
• Career Pathway Clarity: Provide detailed information on career trajectories and roles within the company, supported by personal stories from current employees.
• Engage Early-Career Talent: Create content tailored for students and recent graduates, outlining internship programs and entry pathways into the industry.

Solution

To meet these goals, we executed a comprehensive redesign of Sava Insurance’s digital presence, with a particular focus on their career site. Key features of the project included:

1. Improved Accessibility & Navigation:

   • We restructured the careers page to be the focal point of the site, making it more intuitive for potential candidates to explore opportunities.
   • Simplified navigation and clear calls to action were implemented to guide users directly to relevant job openings and resources.

2. Vibrant "Why Join Us" Section:

   • A dynamic section was created to vividly showcase Sava Insurance’s employer value proposition.
   • This section emphasizes the company’s commitment to employee growth, a flexible working environment, and an inclusive corporate culture.
   • By presenting Sava Insurance not just as a workplace but as a thriving community, we aimed to resonate with candidates who value both personal and professional development.

3. In-Depth Career Pathways:

   • We developed a detailed and engaging career pathways section, featuring comprehensive descriptions of various roles within the company.
   • This section also includes personal stories from current employees, providing a relatable insight into life at Sava Insurance.
   • These narratives serve to humanize the company and give potential candidates a clear picture of what to expect in their career journey.

4. Dedicated Student Section:

   • To attract early-career talent, we created a student-focused section with tailored content.
   • This section details internship opportunities and provides guidance for recent graduates on how to transition into the insurance industry.
   • The goal was to make Sava Insurance appealing to the next generation of professionals by showcasing the company as a launchpad for their careers.

Results

The redesign of Sava Insurance’s digital presence has led to significant improvements in candidate engagement and employer branding:

• Increased Traffic: The redesigned careers page has seen a substantial increase in visitor traffic, indicating improved accessibility and navigation.
• Enhanced Employer Branding: The vibrant and engaging content has strengthened Sava Insurance’s reputation as an employer of choice, particularly among early-career professionals.
• Improved Candidate Experience: Clearer career pathways and the dedicated student section have made it easier for candidates to understand their potential career trajectory within the company.

 

The project successfully revitalized Sava Insurance’s digital presence, positioning the company as a top employer in the insurance industry.

By focusing on improved accessibility, engaging content, and a clear presentation of career opportunities, we have helped Sava Insurance attract and connect with top talent, driving forward their mission to foster a supportive and growth-oriented workplace.