Employer Branding Video for Sava Insurance Group

Sava Insurance Group sought to create a video that would authentically and compellingly showcase its core values, employer strengths, and international presence. The primary goal of this project was to enhance the group's image as an attractive employer and highlight why Sava Insurance Group is an excellent choice for potential candidates.

 

 

 

Script Development

The foundation for the video script was the Employer Value Proposition (EVP) – a promise grounded in the values and benefits of working at Sava Insurance Group. Collaborating closely with the client and an experienced scriptwriter, we crafted a narrative that vividly portrayed both the work environment and daily life within the group. The script was designed to emphasize values such as mutual trust, professionalism, innovation, and global orientation, underscoring the advantages of joining Sava Insurance Group as an employer.

Video Production

For the production of the video, we partnered with the renowned production company, Bright Visuals, whose team ensured the creation of a visually stunning and technically polished video. A key focus during production was involving employees from across the entire Sava Insurance Group. Employees were featured in the video, not as actors but as themselves, adding a layer of authenticity and sincerity to the project.

Employee Involvement

A crucial element of the video was the participation of employees, who shared real-life situations and their work experiences within Sava Insurance Group. This approach allowed viewers to connect with the video on a personal level, reinforcing the group's genuine and transparent image as an employer. By highlighting the true stories and everyday experiences of its employees, the video offered a glimpse into life at Sava Insurance Group and demonstrated how the company supports and encourages its workforce.

 

The result of this project is a video that effectively presents Sava Insurance Group as an appealing, value-driven employer. Through an authentic portrayal of real-life situations and employee involvement, the video has become a powerful tool for attracting new talent and strengthening the company’s employer brand.